COMPETITIVENESS MANAGEMENT OF TRADE ENTERPRISES IN THE CONDITIONS OF INNOVATIVE DEVELOPMENT

O. . Tchernysheva


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Abstract

The article presents the main research results of the competitiveness management problem for trade enterprises in the conditions of dynamic innovative development. The article considers the problems of market operators’ consolidation, the Internet growing role in the life of the 21st century consumer, development strategy of Russian and Western retail, etc. Ways of the enterprise surviving in the conditions of intensifying competition are suggested.


Keywords: competitiveness, retail, innovations, consolidation, virtual trade
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