PRINCIPLES AND APPROACHES TO THE ENTERPRISE COMPETITIVENESS MAINTENANCE

E. . Pavlova, J. . Sushilova


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Abstract

Theoretical aspects of "competitiveness" concept are analyzed; key characteristics of the enterprise competitiveness and an estimation of a competitive position of separate products in the different markets are presented in the article. Criteria and main principles of the enterprise competitiveness maintenance are formulated.


Keywords: competitiveness, efficiency, profitableness, solvency
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