CONCEPTS OF THE COMPANY INTELLECTUAL POTENTIAL AND CAPITAL, THEIR COMPONENTS AND ESTIMATION TECHNIQUE
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Research results of economic nature of such concepts as «an intellectual potential» and «an intellectual capital»
are submitted in the article. These categories are esteemed as the basis for formation innovative companies, with
the purpose of increasing the economic efficiency and competitiveness of domestic firms.
Keywords: an intellectual potential, intellectual capital, competitiveness of the company