THE CONCEPTUAL POSITIONS OF MANAGEMENT FOR INCREASING THE ECONOMIC EFFECTIVENESS OF MEGAPOLIS PUBLICITY-PUBLISHING ENTERPRISES
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Theoretical conceptions in the sphere of services are not developed in spite of their importance. But every
enterprise should use the special conceptions to make its management more effective and to create the strategic
plan of development. An attempt was undertaken to define such conceptual positions.
Keywords: conception of CRM, co-operation marketing, system approach, services