STRATEGY OF FORMATION AND DEVELOPMENT OF THE INDUSTRIAL ENTERPRISE INNOVATIVE POTENTIAL

2010 , VOLUME 10, NUMBER 2 ( MARCH-APRIL )

ISSN 2226-1494 (print), ISSN 2500-0373 (online)

Publications

Editor-in-Chief

Nikiforov
Vladimir O.
D.Sc., Prof.

Partners

O. Vasyukhin, E. Pavlova

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Abstract

The authors represent the system of strategic decisions of the innovative-active enterprise. The main types of the

corporate strategy directed on innovative development of the enterprise are defined in this article. Readers can

get information about the distinctive features of strategy for the creation of the competitive advantages that allow

defining of the approaches for substantiation of enterprise innovative potential structure. The authors tried to

represent the meaning of the innovative sphere strategies which are defined on the scale of innovative activity.

The offered methodological approach will allow developing of the potential purposefully according to individual

specificity of enterprise activity.

Keywords: strategies of the enterprise development, innovations, innovative potential