APPLICATION FEATURES OF DIFFERENT SERVICE PROMOTION TOOLS IN THE MARKET

Tsukanova Olga A

2011 , VOLUME 11, NUMBER 4 ( JULY-AUGUST )

ISSN 2226-1494 (print), ISSN 2500-0373 (online)

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Nikiforov
Vladimir O.
D.Sc., Prof.

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APPLICATION FEATURES OF DIFFERENT SERVICE PROMOTION TOOLS IN THE MARKET

O. A. Tsukanova

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Abstract

The article is dedicated to the problem of publicity-publishing service promotion. The main effective promotion tools for given types of business service are described, practical recommendations for their better use are given. The emphasis is made on the improving of the enterprise image in the society.

Keywords: personal sale, advertising, publicity-publishing services, promotion, sales promotion.

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