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Editor-in-Chief
Nikiforov
Vladimir O.
D.Sc., Prof.
Partners
NEW MARKETING TOOL DESIGN FOR COMPETITIVE UNIVERSITY INNOVATION PRODUCTS PROMOTION
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Abstract
The article deals with various approaches for inclusion the representatives of research and business structures into the innovation and entrepreneurial activity, and the development of a new integrated marketing approach for promotion of competitive university technologies is proposed.
Keywords:
marketing, technology competitiveness, business network, innovation and entrepreneurial activity
