NEW MARKETING TOOL DESIGN FOR COMPETITIVE UNIVERSITY INNOVATION PRODUCTS PROMOTION

Daria Mironova

2012 , VOLUME 12, NUMBER 4 ( July-August )

ISSN 2226-1494 (print), ISSN 2500-0373 (online)

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Nikiforov
Vladimir O.
D.Sc., Prof.

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NEW MARKETING TOOL DESIGN FOR COMPETITIVE UNIVERSITY INNOVATION PRODUCTS PROMOTION

D. Mironova

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Abstract

The article deals with various approaches for inclusion the representatives of research and business structures into the innovation and entrepreneurial activity, and the development of a new integrated marketing approach for promotion of competitive university technologies is proposed.

Keywords: marketing, technology competitiveness, business network, innovation and entrepreneurial activity

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